UEFA has designed and launched a new mobile application that is solely dedicated to the Euro 2020 soccer tournament. One of the top features of this app is a digital travelcard for the fans, so they have access to public transportation.
This digital pass can be unlocked in the app by confirmed ticket holders. You must have tickets for the Euro 2020 in order to use the pass. The pass gives ticket holders free public transportation on the days that matches are played. If you are a confirmed ticket holder, the pass will provide free transportation to almost all of the 12 host cities across Europe.
Once you have the app, it will store the mobile tickets on your device. Some other features of the app include interactive maps, stadium guides, live scores, highlights, interviews, and more.
This app was designed to give fans a personal experience and to take in all of what the Euro 2020 has to offer. UEFA executives want to get fans to use the public transportation systems more often and encourages spectators to use the public systems available to them.
The championship cities that are hosting the Euro 2020 include Baku, Copenhagen, Munich, Rome, Amsterdam, Dublin, Bucharest, St. Petersburg, Glasgow, Bilbao, Stockholm, Cardiff, and London. The final match will be held at London’s Wembley Stadium on July 12th.
The reason behind designing this app mainly is to create a new experience for fans and to have it driven by the fans as well. A combination of fan insight and knowing what the fans want out of this experience played a huge role in how the app was built.
Another factor in how this app was designed was to bring fans the latest in digital technology. In order to have a fan driven app, there has to be some kind of personal experience linked to it. Therefore, the first personal touch was to have the tickets on their device.
Having the tickets available digitally gives fans the ability to take the tickets wherever they go. This way there is not any way they can forget their tickets or lose them, unless they lose their device.
The tickets are matched by digital technology and with this ticket, many other services are provided to the fans. This will assist ticket holders with how to use their time during the Euro 2020.
If they go to a match or organize how they are travelling to the games, accommodations are given to help utilize the apps services. UEFA Euro 2020 is going to be a great experience especially with the newest technology and with the new app. Public transportation to the games will be free if you are a ticket holder as well as an experience unlike any other. Fans will see what the Euro 2020 is all about when they get this app. It is going to be a great time to be in Europe.